New Chief Marketing & Digital Officer for RealNZ

Date: 22 October 2021

Scott McNab, Chief Marketing and Digital Officer

Scott McNab takes up the new position of chief marketing and digital officer at RealNZ next month.   RealNZ is the new name of the well-established group of tourism and ski businesses offering memorable experiences with a vision - to create enduring value through conservation that is enabled by tourism.

Scott has been at Icebreaker for eleven years, including four years as general manager (NZ & Australia), and most recently as global director responsible for the success of Icebreaker’s retail and digital strategy.  Prior to that, Scott held senior wholesale and sales roles.  

RealNZ CEO Stephen England-Hall says the long search for the right fit for the role has been worth it. 

“Scott brings extensive digital knowledge, is renowned for his team building and will play a key role in the group’s recovery from COVID-19,” says Stephen.  

Scott is originally from the Catlins, went to Dunedin University (has a Bachelor of Science) and his wife Steph, is from Alexandra.  Scott says he is pleased to be making the move from Auckland back down south for both personal and professional reasons. 

“This is an exciting time to join the tourism industry – when things are really tough.  The current challenges and consumers’ behavioral shift in a more digital world, make the ideal climate to review key strategic choices and accelerate innovation. Place the right bets and we can emerge from COVID-19 an even stronger business" says Scott.

Scott will join RealNZ on 1st November.